This policy explains what personal information Blackline Motor Company collects through this website and through the messages you send us, why we collect it, and what you can ask us to do with it.
Who we are
Blackline Motor Company is a premium pre-owned vehicle dealer based at Showroom 54, Block 6, New Car Market, Ras Al Khor 3, Dubai, United Arab Emirates. We are responsible for the personal information described in this policy.
What we collect
- Information you give us. When you send an enquiry, book a viewing, ask us to value a car, or subscribe to updates, we collect the details you enter — typically your name, phone or WhatsApp number, email address, the vehicle you are asking about, and your message.
- Messages you send us. If you contact us on WhatsApp, by email or by phone, we keep a record of that conversation so any member of the team can pick up where the last one left off.
- Technical information. Like any website, ours records standard server information such as your IP address, browser type and the pages you visited.
Why we use it
- To answer your enquiry and arrange a viewing or test drive.
- To prepare and complete a purchase, sale or trade-in, and to keep the records a vehicle transaction requires.
- To keep our own record of our dealings with you, so you do not have to repeat yourself.
- To send you information you have asked for, such as updates about stock.
We do not sell your personal information, and we do not use it for automated decision-making.
WhatsApp is our main customer channel. If you message us there, the conversation is delivered through WhatsApp’s own business platform and is also stored in our internal customer record. Anything you send through WhatsApp is additionally covered by WhatsApp’s own privacy terms, which we do not control.
Cookies
This website uses only the cookies it needs to function — for example to keep a form session working, or to keep you signed in if you have a staff account. We do not run advertising cookies on this site. If we add website analytics or any other tracking, we will update this policy before it goes live.
Who else sees it
We share your information only where it is necessary: with the service providers that run this website and our messaging and email delivery; and, where a purchase proceeds, with the parties needed to complete registration and transfer of the vehicle. We may also disclose information where the law requires it. Our forms are protected against automated abuse by Cloudflare Turnstile; Cloudflare’s handling of the information that involves is covered by the Cloudflare Turnstile Privacy Addendum.
How long we keep it
We keep enquiry and customer records for as long as we need them to serve you and to evidence a completed transaction, and then delete or archive them.
Your choices
You can ask us what information we hold about you, ask us to correct it, ask us to delete it, or ask us to stop contacting you. Use the contact form on this website, reply to any message we have sent you, or speak to us at the showroom address above, and we will deal with your request.
Changes to this policy
If our practices change we will update this page. The date below shows when it was last revised.
Last updated: 10 August 2026.